General Education Courses

General English

This course is designed to help students apply reading skills in order to understand and analyze given texts. It will also activate critical thinking skills through inferring details and drawing conclusions. Students will develop writing techniques by focusing on various aspects of essay writing. This will include different types of essays and their purpose, organization, and rhetorical devices.

Computer Literacy

This course is designed to present the first‐time computer user the features of a personal computer, how it works, and how to select a PC to best fit individual needs. Students can acquire an increased awareness of the operating systems and major features of popular modern applications including operating systems, word processing, spreadsheets, and database management system. The course includes hands‐on operation of a PC.

UAE Society

This course introduces relevant information concerning the existing social life in the UAE. The course provides coverage to the important historical, social, economical and development of events that have taken place since the era of the federation until present. The course also focuses on some important topics about human rights and other social developments that the UAE society has witnessed to become a modern state.

Islamic Culture

This course deals with various topics and issues concentrating on the frames, general trends, and basic issues of Islamic Civilization. The principal topics include: the history of Islamic studies, in relation to Orientalism, area studies, and religious studies; problems of anti-Islamic bias and stereotypes; use of textbooks, primary sources, novels, films, and the Internet; teaching the Qur'an; Muslim presence in Europe and America; contemporary reflection on “classical” sources; modern Muslim thinkers; gender studies; and other related subjects.

Business Communication

This course introduces the communication skills expected in a general business environment, including interpersonal, group, presentational, electronic, non-verbal, and written communication as well as techniques for adjusting to the communicative culture of various business organizations. It will teach students to communicate in a clear, courteous, concise, and correct manner on both, personal and professional levels. Listening skills will be incorporated throughout the semester.

Basic Statistics

This course will introduce the basic concepts and methods of statistics, as applied to business. It introduces data sources and data collection methods, samples types and sampling techniques, data organization and presentation, measurements, and various analysis and interpretation methods.

Fundamentals of Innovation and Entrepreneurship

The course aims to help students understand innovation and entrepreneurship, assess the entrepreneurial and innovation environments and to differentiate a viable opportunity from just an idea by learning how to analyze a business opportunity. The course will also assist students to connect innovation and entrepreneurship to their own career path and therefore benefiting organizations and society by understanding basic practices to innovation, and change management.

Communication skills in Arabic language (For Arabs)

This course aims to develop the students’ linguistic skills and enhance their proficiency in modern standard Arabic. It is designed to polish the student’s skills in listening, reading, speaking, and writing in order to meet their academic needs at university and the professional requirements of the workplace. This course embraces a comprehensive and integrated approach catering to different learning styles and using modern learning technologies with an emphasis on the current professional use of Arabic through engagement in real-life topics and situations.

Communications skills in Arabic language (For Non-Arabs)

This course is an upper intermediate skill-based course designed to offer students whose native language is not Arabic the opportunity to enhance the learning process in a systematic manner; since they are certified in Arabic as second language in high school/ Non-Native Arabic Speaker and/or have one Arab parent. This course will also help them overcome communication difficulties in workplace and everyday life situations. The language of communication in the class is the simple and contemporary Arabic that is used in mass media, and official conversations, school, and college instruction, etc.

Business Administration Courses

Principles of Financial Accounting

Students completing this course are expected to have a clear understanding of the basic elements and procedures in an accrual accounting system, double entry accounting, the accounting cycle, be able to prepare the basic financial statements, preparing bank reconciliation statement along with ability to understand control over cash, and have a basic understanding of the acceptable methods of valuing assets, liabilities, and owner's equity.

Principles of Management

This course develops a critical understanding of the major functions of management including planning, organizing, leading/interpersonal influence, organizational culture, social responsibility, decision making, human resource management, strategic management, motivation and controlling in both domestic and international spheres. The course establishes a management context in terms of organization culture and environment; and extends this context on global terms. Additional topics may include managing teams, change and innovation. The key management functions are related to the notion of an entrepreneurial venture giving the course a specific relevance to an enterprise and dynamic business community.

Principles of Finance

The course is an overview of basic principles and theoretical framework leading to sound corporate financial management decisions. The course deals with capital budgeting, risk and return, cost of capital and financial policy, planning and management. Application of financial theories on capital markets and financial institutions is an important part of the course.

Principles of Economics

This standard course presents the basic principles of economic analysis and their application to contemporary economic problems. The course introduces microeconomics and macroeconomic theories with applications to relevant topics in microeconomics; it covers outlying basic theory of allocation by supply and demand in a market economy and relating this theory to contemporary issues, marginal analysis, perfect competition and profit maximization. It also introduces relevant topics in macroeconomics, aggregate demand and supply, the level of employment, inflation, fiscal policy, trade theory and monetary theory & policy.

Principles of Marketing

This is an introductory course about marketing in organizations and is a prerequisite to all other marketing courses. It presents concepts, problems, and opportunities in marketing within its competitive, political-legal, economic, social and global environments. The course is a study of the major elements in the marketing mix, including product planning, pricing, channel development, and logistics of dispersion, and promotion. The course covers topics such as marketing research, consumer and business-to-business segmentation, positioning and strategic marketing planning. The course also involves consumer demand, as well as principles, functions, and basic problems of marketing.

Fundamentals of Commercial Law

This course introduces students to legal theory, principles, and sources of law; the court system; and the role of law and judiciary in the development of business and investment in the UAE. It provides an overview of the laws that shape the way business is carried on, the manner in which contracts are made and enforced and the role played by corporations in development of UAE business and investments. The main emphasis of the course will be on the laws relating to contracts, corporations, and intellectual property in the UAE.

Operations Management

Creating and delivering goods or services is why most organizations exist. In planning and controlling these activities, operations management makes a significant contribution to effective competition and sustainable development. The course takes a process perspective and considers contexts, processes, and changes.

Strategic Management

This course will introduce the students to essential elements of corporate Strategic Management and the necessary approaches to strategy formulation and implementation. Topics taught include how to develop systematic approaches to analyze and facilitate decision-making process to solve real-life problems related to the UAE business environment and the various social and economic influences that may affect these organizations.

Management of Small Business

This course focuses on how to start and operate a small business. The unique characteristics of small business are examined, making the student aware of ideas, concepts, and philosophies important to small business success. The course introduces the fundamentals of business management, including planning, raising capital, using business information, managing employees, and marketing products and services. The course discusses different types of businesses, legal organizations, accounting and financial requirements

Service Management

This course is designed to help the student understand and apply concepts and theories involved in the effective management of services organizations. Concepts taught include service management, service quality, customer satisfaction, developing service/qualify solution for service providers.

Human Resource Management

This course helps students to gain an introduction to the concepts of human resource management; job analysis, recruiting process, selection process, orientation and training, performance appraisals and compensation concept.

Manage Recruitment, Selection and Induction

The course covers various aspects of HR recruitment, selection and induction. Activities such as job analysis and job description, examining selection sources, recruitment methods (advertisements & consultants) applications processing, short listing, conducting interviews, probation periods, and induction of new staff are all dealt with in this course. The course concludes with substantial material on how to evaluate and implement these organizational-wide policies to remain effective & efficient

 Personal Selling

This course focuses on the application of behavioral and persuasive communication theories and techniques necessary to develop effective personal selling skills within an organization. Emphasis on personal and professional development, interpersonal skills, verbal and written presentation skills, understanding business prospects, selling and buying processes, and developing and maintaining customer satisfaction.

Introduction to Consumer Behavior

In this course, students learn about how consumers make routine and complex buying decisions; what cognitive and experiential processes are involved in these decisions; how behavior is affected by the individual consumer’s personal characteristics and by culture and reference groups; and the implications of consumer behavior for marketing strategy. This course will provide the student with a broad analysis of the social, cultural, economic, and psychological factors that influence the decision-making process of consumers. Methods of measuring and analyzing consumers and consumer markets are introduced.

Accounting Information System

The course is designed to familiarize the student with the basic knowledge of manual and computerized accounting systems from a design standpoint and an audit standpoint. The focus would be on transaction flowchart and internal controls of the revenue, as well as expenditure and conversion cycles. It also explains the design and internal control perspectives of accounting information systems, through systems analysis, decision support systems, system implementation, and the audit of management information systems.

Financial Statement Analysis

This course on financial statement analysis provides students with a fundamental understanding of how to interpret accounting data presented in financial statements issued by corporations. The course introduces and analyses the relationship between business activities (planning, financing, investing and operating) and financial statements. It demonstrates popular tools and techniques in analyzing and interpreting financial statements with an emphasis on the need of users of financial statements. The basic concepts and conventions applied to the construction of financial statements is briefly viewed. Emphasis is placed on the interpretation of financial data by means of comparative statements, trend percentages, and detailed analysis of working capital and extensive use of various generally accepted ratios

Internship

This course is a supervised work experience in a specialized field of business administration. A minimum of 240 hours of work experience over one semester is required. It offers important benefits to the graduating student, including the opportunity to earn credits while exploring a career in Business Administration and a chance to apply concepts learned in the BBA Program to real problems faced by firms. The course is taken near the end of the program of study and it is important that the specialized courses have been introduced and covered before taking this course.

The student is responsible for securing an appropriate internship at a specialized workplace; help can be sought from his/her faculty advisor and college’s career office. The student's work and learning will be monitored by an assigned faculty member with the student providing a formal written report at the end of the project and the employment supervisor giving an evaluation of the student’s work experience. Internship is an ongoing seminar between the student, the faculty advisor and the employment supervisor. It involves professional experience, periodic meetings with the faculty advisor, and submission of the internship evaluation form and the formal written internship report. The Internship will have a set of general learning outcomes which will be supplemented with specific additional learning outcomes agreed between the student and the faculty advisor.