Overview

The launch of the Abu Dhabi Strategic Plan 2030 and UAE vision 2021 have contributed to the added need for Business program graduates to oversee a number of fundamental business processes, and contribute both strategically and operationally to an organization, to the economy and the society.

Additionally, growing focus on e-commerce and digitalization of businesses across all sectors, and construction and property industries in response to the growing number of affordable housing projects set to take place within UAE, there will be an increasing number of roles available within the Business job market.

Learning Outcomes

At the time of graduation, the students should have the ability to:

  • PLO 1 Discuss the structure, functions, processes and management of business organizations
  • PLO 2 Illustrate the knowledge of management of resources relating to people, operations, marketing, and finance within business organizations
  • PLO 3 Construct holistic view of a business organization through the integration of the different functional areas of business
  • PLO 4 Demonstrate special skills in accounting, marketing, human resource management, and general management that will have value in business organizations
  • PLO 5 Analyze, evaluate and interpret quantitative and qualitative data.
  • PLO 6 Communicate effectively in a business environment using oral, written, and technological skills
  • PLO 7 Be proficient in the business application of information technology
  • PLO 8 Work effectively on own and as part of a team

Applied Learning

As a KIC graduate, you will stand out among others by accumulating hands-on experience throughout your 4 years program.

By completing 240 hours of internship in cooperation with our partners you will have the necessary skills to face real-world challenges.

Career Opportunities

  • Banking Branch Manager
  • Banking operations manager
  • Business development manager
  • Business manager
  • Supervisor
  • HR manager
  • Marketing manager
  • Business Consultant
  • Marketing consultant

Admissions: Required Documents

  • UAE Secondary school Certificate or its equivalent approved by the UAE Ministry of Education, with a minimum grade of 70% for the Science/advanced track, or 75% for the Art/general track, or 70% for Elite track.
  • A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:
    • EmSAT: 1100
    • TOEFL ITP (Amideast) : 500
    • IELTS : 5
  • Pass the Arabic EmSAT with a score not less than (600) or equivalent. Alternatively, Non-Native Arabic Speakers can enroll in a non-credited course.
  • Pass the Math EmSAT with a score not less than (600) or equivalent.
  • Conditional Admission can be allowed for not achieving "Arabic and Math EmSAT Scores" but not for English or overall High School Certificate.

Other requirements

  • 1 Personal photo
  • Copy of Valid Passport
  • Copy of Valid Visa (Non-Local)
  • Copy of Valid Emirates ID card

Program Structure & Study Plan

Students must have high school certificate and have passed Valid English Language Proficiency Certificate (IELTS / TOEFL / EmSAT) to register in business administration courses.

Terminology

Prerequisite A course required to be completed prior registration to another course
Core courses All the courses required to be completed for the completion of a degree program.
GE courses Courses common to all undergraduates of business administration designed to provide life-long transferable skills for personal development.
Major The field of study in which a student specializes at the baccalaureate level.
Concentration Elective Courses A concentration is a group of courses that represent specialization within the major field of study. It includes at least 24 required credit hours as part of the major.
Optional Elective Courses An Optional Elective is study interdisciplinary in character that is distinct from the major although it may be in a related field. It is chosen by student at their discretion under the consultation of the advisor. It includes at least 9 required credit hours to be finished from other concentrations than the chosen major.
Capstone Course This course is usually taken in final year after completion of minimum 90 credits in Bachelor Degree (BBA)

Number of required courses to graduate are as follows:

Type of Courses No. of Courses Units Credit
General Education 12 Courses (36) Credits
Core & Supporting Business 16 Courses (48) Credits
Concentration Courses 8 Courses (24) Credits
Optional Elective Courses 3 Courses (9) Credits
Internship 1 Course (6) Credits
TOTAL 40 Courses 123 Credits

*Course Code: xxx (Abbreviated letters of the course) +one digit (for the year) + two digits for the semester order.

Year 1: Semester 1

Course Codes Course Title Pre-Req. CR. HRs Type
GEE101 General English Valid English Language Proficiency Certificate 3 General Education
GEC101 Computer Literacy NONE 3 General Education
MAT101 Business Mathematics Valid English Language Proficiency Certificate 3 Core Business
GEG101 General Study Skills NONE 3 General Education
MNG102 Principles of Management Valid English Language Proficiency Certificate 3 Core Business
Total Credit Hours 15

 Year 1: Semester 2

Course Codes Course Title Pre-Req. CR. HRs Type
ARL100(A)

ARL100(NA)

Communication skills in Arabic language (for Arabs)

Communication skills in Arabic language (for No-Arabs)

NONE 3 General Education
GEI102 Islamic Culture NONE 3 General Education
GEB201 Business Communications GEE101 3 General Education
FAC101 Principles of Financial Accounting Valid English Language Proficiency Certificate 3 Core Business
STS102 Basic Statistics NONE 3 General Education
MIC102 Microeconomics Valid English Language Proficiency Certificate 3 Core Business
Total Credit Hours 15

Year 2: Semester 1

Course Codes Course Title Pre-Req. CR. HRs Type
GEC201 Multimedia Presentations NONE 3 General Education
BES201 Business Ethics MNG 102 3 Core Business
MRK201 Principles of Marketing MNG 102 3 Core Business
MIS245 Management Information Systems GEC101 3 Support Course(IT)
FCL201 Fundamentals of Commercial Law MNG102 3 Core Business
PFN201 Principles of Finance FAC 101 3 Core Business
Total Credit Hours 18

 Year 2: Semester 2

Course Codes Course Title Pre-Req. CR. HRs Type
GEU202 UAE Society None 3 General education
GER202 Critical Thinking GEE101 3 General Education
GEI201 Fundamentals of Innovation and Entrepreneurship GEE101 3 General Education
MAC202 Macroeconomic MIC102 3 Core Business
PMA202 Principles of Managerial Accounting FAC101 3 Core Business
OPM202 Operations Management MNG102 3 Core Business
Total Credit Hours 18

 Year 3: Semester 1

Course Codes Course Title Pre-Req. CR. HRs Type
OBV301 Organization Behavior MNG102 3 Core Business
XXX Concentration Elective 1   3 Concentration Course
XXX Concentration Elective 2   3 Concentration Course
XXX Concentration Elective 3   3 Concentration Course
Total Credit Hours 12

Year 3: Semester 2

Course Codes Course Title Pre-Req. CR. HRs Type
QTY302 Introduction to Managing Quality MNG102 3 Core Business
IPB302 International Perspective on Business MAC202 3 Core Business
XXX Concentration Elective 4   3 Concentration Course
XXX Concentration Elective 5   3 Concentration Course
XXX Optional Elective 1   3 Concentration Course
Total Credit Hours 15

 Year 4: Semester 1

Course Codes Course Title Pre-Req. CR. HRs Type
XXX Concentration Elective 6 Based on Concentration 3 Concentration Course
XXX Concentration Elective 7 Based on Concentration 3 Concentration Course
XXX Concentration Elective 8 Based on Concentration 3 Concentration Course
XXX Optional Elective 2 Based on Concentration 3 Elective Course
XXX Optional Elective 3 Based on Concentration 3 Elective Course
Total Credit Hours 15

Year 4: Semester 2

Course Codes Course Title Pre-Req. CR. HRs Type
GEP401 Preparation for Work GEE101 3 General Education
SMG402 Contemporary Issues in Strategic Management Completion of 90 Credit Hours 3  Capstone Business   Course
INB408 Internship Completion of 90 Credit Hours 3 Capstone Business Course
Total Credit Hours 12

Concentration Electives

Track 1. Concentration electives for Management (Any 8 courses)

Course Code Course Title Pre-Req. CR. HRs Type
LDR301 Leadership MNG102 3 Concentration Course
HRM212 Human Resource Management MNG102 3 Concentration Course
SMG202 Services Management MNG102 3 Concentration Course
PMG302 Project Management MNG102 3 Concentration Course
MSB280 Management of Small Business MNG102 3 Concentration Course
RSM401 Project Risk Management PMG302 3 Concentration Course
SCM401 Supply Chain Management OPM202 3 Concentration Course
ENR401 Entrepreneurship MSB280 3 Concentration Course
CRM401 Customer Relations Management MRK201 3 Concentration Course

Track 2. Concentration electives for Human Resource Management (Any 8 courses)

Course Code Course Title Pre-Req. CR. HRs Type
LDR301 Leadership MNG102 3 Concentration Course
HRM212 Human Resource Management MNG102 3 Concentration Course
RSI201 Managing Recruitment, Selection, & Induction HRM212 3 Concentration Course
EQD302 Equality & Diversity HRM212 3 Concentration Course
ERS302 Employee Resourcing HRM212 3 Concentration Course
ERM401 Employee Relationship Management HRM212 3 Concentration Course
SHM401 Strategic HR Management HRM212 3 Concentration Course
SHD401 Strategic HR Development HRM212 3 Concentration Course
TPD401 Training & Personal development HRM212 3 Concentration Course
PMG 302 Project Management MNG102 3 Concentration Course

Track 3. Concentration electives for Accounting (Any 8 Courses)

Course Code Course Title Pre-Req. CR. HRs Type
FAC301 Financial Accounting I FAC101 3 Concentration Course
IAC301 International Accounting FAC101 3 Concentration Course
MAC301 Cost & Managerial Accounting PMA202 3 Concentration Course
SAC302 Specialized Accounting PMA202 3 Concentration Course
FAC302 Financial Accounting II FAC301 3 Concentration Course
AUD301 Auditing FAC101 3 Concentration Course
AIS204 Accounting Information Systems FAC101 3 Concentration Course
GAC401 Governmental Accounting MAC301 3 Concentration Course
MAC401 Advanced Managerial Accounting MAC301 3 Concentration Course

Track 4. Concentration electives for Marketing (Any 8 Courses)

Course Code Course Title Pre-Req. CR. HRs Type
PSS204 Personal Selling MRK201 3 Concentration Course
CIN301 Consumer Information MRK201 3 Concentration Course
CCM301 Consumer Communications MRK201 3 Concentration Course
SMK302 Service Marketing MRK201 3 Concentration Course
MRS302 Market Research CIN301 3 Concentration Course
IMK401 International Marketing MRK201 3 Concentration Course
SMK401 Strategic Marketing CIN301 & MRS302 3 Concentration Course
EMK401 E-Marketing MRK201 3 Concentration Course
CIM401 Current Issues in Marketing EMK401 3 Concentration Course

General Education Courses

General English

This course is designed to help students apply reading skills in order to understand and analyze given texts. It will also activate critical thinking skills through inferring details and drawing conclusions. Students will develop writing techniques by focusing on various aspects of essay writing. This will include different types of essays and their purpose, organization, and rhetorical devices.

Computer Literacy

This course is designed to present the first‐time computer user the features of a personal computer, how it works, and how to select a PC to best fit individual needs. Students can acquire an increased awareness of the operating systems and major features of popular modern applications including operating systems, word processing, spreadsheets, and database management system. The course includes hands‐on operation of a PC.

UAE Society

This course introduces relevant information concerning the existing social life in the UAE. The course provides coverage to the important historical, social, economical and development of events that have taken place since the era of the federation until present. The course also focuses on some important topics about human rights and other social developments that the UAE society has witnessed to become a modern state.

General Study Skills         

This course introduces students to some important aspects of personal and professional development like, study & time management, research skills, critical thinking, essay and report witting, oral presentations and team work, revision and exams. Students will further be familiar with expectations in higher educational institutions and will identify different learning styles to analyze their own strength and weakness. There will be also emphasis on how to develop independent learning strategies and personal learning goals while interacting cooperatively with others. Academic honesty and plagiarism and how to avoid it will also be discussed.

Islamic Culture

This course deals with various topics and issues concentrating on the frames, general trends, and basic issues of Islamic Civilization. The principal topics include: the history of Islamic studies, in relation to Orientalism, area studies, and religious studies; problems of anti-Islamic bias and stereotypes; use of textbooks, primary sources, novels, films, and the Internet; teaching the Qur'an; Muslim presence in Europe and America; contemporary reflection on “classical” sources; modern Muslim thinkers; gender studies; and other related subjects.

Critical Thinking

The course introduces the student to Multimedia Presentations to the impact of combining graphics, text, sound, and animation on an audience. It enables the student to create effective presentations utilizing modern electronic presentation packages. The course includes slide design, transition effects, adding sound to a presentation, importing video. It also introduces the student to the concept of digital image and digital video editing which enables to create posters and commercials as well as videos.

Multimedia Presentation

The course introduces the student to Multimedia Presentations to the impact of combining graphics, text, sound, and animation on an audience. It enables the student to create effective presentations utilizing modern electronic presentation packages. The course includes slide design, transition effects, adding sound to a presentation, importing video. It also introduces the student to the concept of digital image and digital video editing which enables to create posters and commercials as well as videos.

Business Communication

This course introduces the communication skills expected in a general business environment, including interpersonal, group, presentational, electronic, non-verbal, and written communication as well as techniques for adjusting to the communicative culture of various business organizations. It will teach students to communicate in a clear, courteous, concise, and correct manner on both, personal and professional levels. Listening skills will be incorporated throughout the semester.

Preparation for Work

This course helps students to apply theoretical underpinning to employment situations and to develop practical, work-related, skills that are based on conceptual frameworks. At the same time, the course requires students to develop a practical awareness of the variables associated with gaining successful employment, particularly the CV, covering letter, application form completion and the vital areas surrounding interview selection and presentations.

Basic Statistics

This course will introduce the basic concepts and methods of statistics, as applied to business. It introduces data sources and data collection methods, samples types and sampling techniques, data organization and presentation, measurements, and various analysis and interpretation methods.

Fundamentals of Innovation and Entrepreneurship

The course aims to help students understand innovation and entrepreneurship, assess the entrepreneurial and innovation environments and to differentiate a viable opportunity from just an idea by learning how to analyze a business opportunity. The course will also assist students to connect innovation and entrepreneurship to their own career path and therefore benefiting organizations and society by understanding basic practices to innovation, and change management.

Communication skills in Arabic language (For Arabs)

This course aims to develop the students’ linguistic skills and enhance their proficiency in modern standard Arabic. It is designed to polish the student’s skills in listening, reading, speaking, and writing in order to meet their academic needs at university and the professional requirements of the workplace. This course embraces a comprehensive and integrated approach catering to different learning styles and using modern learning technologies with an emphasis on the current professional use of Arabic through engagement in real-life topics and situations.

Communications skills in Arabic language (For Non-Arabs)

This course is an upper intermediate skill-based course designed to offer students whose native language is not Arabic the opportunity to enhance the learning process in a systematic manner; since they are certified in Arabic as second language in high school/ Non-Native Arabic Speaker and/or have one Arab parent. This course will also help them overcome communication difficulties in workplace and everyday life situations. The language of communication in the class is the simple and contemporary Arabic that is used in mass media, and official conversations, school, and college instruction, etc.

Business Administration Courses

Business Mathematics

The student will be exposed to basic mathematical skills that are commonly used in business applications. It emphasizes building mathematical models with emphasis on numbers and decimals, fractions, percentages, and equations. These skills will then be applied to business situations for management decision problems, solving management problems and interpreting the solutions.

Principles of Financial Accounting

Students completing this course are expected to have a clear understanding of the basic elements and procedures in an accrual accounting system, double entry accounting, the accounting cycle, be able to prepare the basic financial statements, preparing bank reconciliation statement along with ability to understand control over cash, and have a basic understanding of the acceptable methods of valuing assets, liabilities, and owner's equity.

Principles of Management

This course develops a critical understanding of the major functions of management including planning, organizing, leading/interpersonal influence, organizational culture, social responsibility, decision making, human resource management, strategic management, motivation and controlling in both domestic and international spheres. The course establishes a management context in terms of organization culture and environment; and extends this context on global terms. Additional topics may include managing teams, change and innovation. The key management functions are related to the notion of an entrepreneurial venture giving the course a specific relevance to an enterprise and dynamic business community.

Microeconomics

Microeconomics is an introduction to the operation of the market system and the role of markets in allocating scarce economic resources, the role of government in the economy and the impact of government policy on business and the economy at the microeconomic level. Major topics to be covered include elasticity, revenue, cost, price-output determination, the factors of production and the determination of factor incomes.

Principles of Marketing

This is an introductory course about marketing in organizations and is a prerequisite to all other marketing courses. It presents concepts, problems, and opportunities in marketing within its competitive, political-legal, economic, social and global environments. The course is a study of the major elements in the marketing mix, including product planning, pricing, channel development, and logistics of dispersion, and promotion. The course covers topics such as marketing research, consumer and business-to-business segmentation, positioning and strategic marketing planning. The course also involves consumer demand, as well as principles, functions, and basic problems of marketing.

Business Ethics

The course introduces various theoretical concepts associated with Ethics and explores the practical implications of these for work-placed practitioners.

Management Information System

Students completing this course are expected to have a clear understanding of the basic elements and procedures in an accrual accounting system, double entry accounting, the accounting cycle, be able to prepare the basic financial statements, preparing bank reconciliation statement along with ability to understand control over cash, and have a basic understanding of the acceptable methods of valuing assets, liabilities, and owner's equity.

Fundamentals of Commercial Law

This course introduces students to legal theory, principles, and sources of law; the court system; and the role of law and judiciary in the development of business and investment in the UAE. It provides an overview of the laws that shape the way business is carried on, the manner in which contracts are made and enforced and the role played by corporations in development of UAE business and investments. The main emphasis of the course will be on the laws relating to contracts, corporations, and intellectual property in the UAE.

Principles of Finance

The course is an overview of basic principles and theoretical framework leading to sound corporate financial management decisions. The course deals with capital budgeting, risk and return, cost of capital and financial policy, planning and management. Application of financial theories on capital markets and financial institutions is an important part of the course.

Macroeconomics

This course teaches students the fundamental principles and methods of modern macroeconomic theory. The main topics include the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed, as are the public debt and international economic issues.

 Principles of Managerial Accounting

Students completing this course are expected to have a clear understanding of the concepts, theory and practice, the basic elements and procedures in managerial accounting, types of costs, cost behavior, job order costing, process costing, CVP, information needed by management for future planning and forecasting.

Operations Management

Creating and delivering goods or services is why most organizations exist. In planning and controlling these activities, operations management makes a significant contribution to effective competition and sustainable development. The course takes a process perspective and considers contexts, processes, and changes.

Organization Behavior

This course serves as an introduction to the field of organizational behavior which relates to the study of organization and management. This course covers a wide breadth of theories and applications dealing with such topics as perception, motivation, decision-making, team dynamics, negotiation, conflict management, leadership, and organizational culture. This is designed to expose the student to the fundamental principles with human behavior relevant to the design, management and effectiveness of the organization. The course examines various theories developed in an attempt to explain employee behavior in an organizational context and business environment.

Introduction to Managing Quality

This course examines concepts, tools, and techniques used in the management and measurement of quality, productivity, and competitiveness in an international environment. It focuses on how firms add value and compete with quality. Topics include quality control and management, employee involvement in quality, team building for quality, quality circles, relation between quality, productivity, and competitiveness, and statistical process control. The course requires the students to demonstrate and apply various quality management approaches and improvement tools into real life projects of local business organizations.

International Perspective on Business

This course is designed to provide the student with an overview of the international business arena. The course deals with all aspects of business from the international perspective, and prepares the students to deal with non-domestic scenarios based on all areas of the global economy. It will not pay exclusive attention to any particular are but will examine aspects from the US, Europe, Japan, and many LDC’s including SE Asia, India, and the former Communist blocs. It offers practical exposure to business challenges faces by the multinational businesses through case studies and scenarios which relate to many areas of business including finance, knowledge development and creativity, labour market migrations, CSR of MNC’s and changing patterns of development.

Contemporary issues in Strategic Management

This course will introduce students to essential elements of corporate Strategic Management with a focus on contemporary issues and the necessary approaches to strategy formulation and implementation. Topics taught include how to develop systematic approaches to analyze and facilitate decision making process to solve real-life problems related to the UAE current business environment and the various social and economic influences that may influence these organizations. This course explains the whole process of strategy formulation, implementation, evaluation, control, and strategic issues.

Internship

This course is a supervised work experience in a specialized field of business administration. A minimum of 240 hours of work experience over one semester is required. It offers important benefits to the graduating student, including the opportunity to earn credits while exploring a career in Business Administration and a chance to apply concepts learned in the BBA Program to real problems faced by firms. The course is taken near the end of the program of study and it is important that the specialized courses have been introduced and covered before taking this course.

The student is responsible for securing an appropriate internship at a specialized workplace; help can be sought from his/her faculty advisor and college’s career office. The student's work and learning will be monitored by an assigned faculty member with the student providing a formal written report at the end of the project and the employment supervisor giving an evaluation of the student’s work experience. Internship is an ongoing seminar between the student, the faculty advisor and the employment supervisor. It involves professional experience, periodic meetings with the faculty advisor, and submission of the internship evaluation form and the formal written internship report. The Internship will have a set of general learning outcomes which will be supplemented with specific additional learning outcomes agreed between the student and the faculty advisor.

Leadership

The course introduces various theoretical concepts associated with the leadership phenomenon and explores the practical implications of these for work-placed practitioners. Leading change and influencing through communication will be covered, with an emphasis being placed on the multicultural and ethical issues that can impact on leadership practices.

Human Resource Management

This course teaches human resource at the introductory and fundamental level, emphasizing important concepts and theories related to managing people. This course helps students to gain an introduction to the concepts of human resource management; job analysis, recruiting process, selection process, orientation and training, performance appraisals and compensation concept.

Services Management

This course is designed to develop students' skills in both strategic and operational issues pertaining to services. Beginning from the service, students are taught of the importance of must blending technology, people, marketing and information to achieve a distinctive competitive advantage. Concepts taught include service management, service quality, customer satisfaction, developing service/qualify solution for service providers.

Project Management

The Project Management course introduces students to the general concepts and techniques of project management. Practical work includes using standard support tools while working in a small team on an assigned project. Students are further introduced to the main methods used to manage such projects.

Management of Small Business

This course focuses on how to start and operate a small business. The unique characteristics of small business are examined, making the student aware of ideas, concepts, and philosophies important to small business success. The course introduces the fundamentals of business management, including planning, raising capital, using business information, managing employees, and marketing products and services. The course discusses different types of businesses, legal organizations, accounting and financial requirements.

Managing Recruitment, selection and induction

The course builds on earlier courses and covers various aspects of HR recruitment, selection, and induction. Activities such as job analysis, selection and recruitment methods, conducting interviews, and the induction of new staff are all addressed on this course. At the conclusion the course the process of evaluating and implementing organizational-wide HR policies is covered, with a view to the business remaining effective & efficient.

Equality & Diversity

In exploring the various issues relating to equality and diversity, this course builds on HRM processes and requires students to reflect on the extent to which HRM strategies encourage and support a diverse workforce.

Employee Resourcing

The course follows a practical approach to addressing staffing issues in which learners assess case studies and undertake exercises to develop their skills. Personal skills relating to staffing, problem solving and the application of learning to resourcing issues are developed. The course is grounded in an active learning experience/project that will develop tacit knowledge of staffing processes.

Financial Accounting 1

This course on financial accounting provides students with a fundamental understanding of how to interpret accounting data presented in financial statements issued by corporations. The course introduces and analyses the relationship between business activities (planning, financing, investing, and operating) and financial statements. It demonstrates popular tools and techniques in analyzing and interpreting financial statements with an emphasis on the need of users of financial statements. The basic concepts and conventions applied to the construction of financial statements are briefly viewed. Emphasis is placed on the interpretation of financial data by means of comparative statements, trend percentages, and detailed analysis of working capital and extensive use of various generally accepted ratios.

International Accounting

This course provides a critical examination of the accounting theory and practices involved in a select number of advanced accounting topics. These topics will include causes of international differences, international financial reporting in different countries, and issues in international accounting, harmonization, and transfer pricing and ethical issues.

Cost & Managerial Accounting

This course introduces and equip students with the appropriate techniques to generate and appraise financial reports based on cost and financial accounting data as an aid to management in the planning, control and decision making processes of an organization; and to discuss and evaluate the strengths and weaknesses of these data and techniques. It focuses on cost estimation techniques, methods of allocating cost to departments, activity-based costing, budgets and standard cost and variances analysis.

Specialized Accounting

This Accounting course is designed to expand the students’ knowledge of accounting theory and procedures for multiple accounts. The course explores specialized accounting principles providing sufficient information in order to understand the accounting procedures. The course includes accounting ratios, incomplete records, income/expenditure accounts, Taxation, manufacturing accounts, joint venture accounts, and branch and hire purchase accounts.

Financial Accounting 2

This course contains a critical examination of the accounting theory and practices involved in a select number of advanced accounting topics. These topics include accounting for shares capital, bonds, business combinations and consolidations, reconstruction of company accounts. Other topics include such items as partnerships, and interim financial reporting. 

Personal Selling

This course focuses on the application of behavioral and persuasive communication theories and techniques necessary to develop effective personal selling skills within an organization. Emphasis on personal and professional development, interpersonal skills, verbal and written presentation skills, understanding business prospects, selling and buying processes, and developing and maintaining customer satisfaction.

Consumer Information

This course covers the role of marketing research in consumer behavior and decision making. Emphasis is placed on both the establishment of theories of CB, together with their practical application and how these behaviors and theories are researched in practice. In all cases the cultural significance of the UAE will be paramount. At the heart of this course is an independent research project, which will take the majority of the semester to complete. It will be based on some aspect of current consumer behavior and will be fully defined and researched during the time the course is taking place. By the time it is completed, the student will have mastered an array of extremely valuable skills and knowledge bases.

Consumer Communication

To enable students, develop a thorough understanding of brand development and IMC management theory including key concepts such as brand positioning and movement, measurement of brand values and translation of brand benefits into tangible outputs. This course will help students understand the opportunity and threats posed by brand development and IMC management including the study of relevant buyer behavior concepts, brand creation and development, media messages, resources and budgets, creative translation of brand values, and effectiveness measurements as they relate to the management tasks of developing, implementing, and evaluating promotional strategies.

Service Marketing

The purpose of this course is to introduce services marketing as a separate and distinct area of marketing thought and practice and assist in understanding its powerful influence in competitive markets. During this course we focus our attention on marketing services based upon an in depth understanding of the service customer realizing that there can be various types of customers in a service environment. We also discuss an overarching philosophy that stresses the importance of the integration of marketing, human resources, and operations within the service system. All course activities are intended to help students become proficient in analyzing and judging the merits of services marketing strategies and assist in making strategic decisions in both business and consumer services industries. Throughout the course an emphasis is placed on marketing's role within the total organization.

Market Research

This course covers the role of marketing research in marketing decision making. Emphasis is placed on marketing research within the context of the UAE business environment and the use of the internet as a research tool. The course covers definition of research problems, selection of research methodologies, design of research projects, interpretation of research results, and translation of research results into action. The heart of this course is an independent research project, which will take the entire semester to complete. By the time it is completed, the student will have mastered an array of extremely valuable skills.

Project Risk Management

The course introduces students to basic principles and processes used in project risk management. The course provides detailed explanation of process model used to define and identify project risks. The course focuses on project risk management techniques used to identify, assess, plan, and implement risk management and support communications and reports of risk problems that encounter projects and their functionalities.

Supply Chain Management

Supply chain management is the integrated business logistics approach to both physical and information flows is called. This course will provide students with an understanding of the economics, relationships, strategies, and management of supply chains.

Entrepreneurship

This course considers all aspects of setting up and growing a successful business. Students will be able to evaluate the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship.

Customer Relationship Management

This course focuses on Customer Relationship Management (CRM) concepts and technology to maximize the effectiveness and efficiency of business across development of customer database as an integral part in establishing and maintaining customer relationships. Students will be introduced to skills required in professional, service and manufacturing organizations to satisfy customers with sound relationship strategies. In addition, they will be taught on automation technologies to facilitate customer loyalty programs, contact management, action planning and pro-active prospecting as well as to improve overall productivity and performance. Customer identification, differentiation, interaction and customization techniques will be reviewed. This course focuses on planning, designing, and managing a marketing database, as well as an introduction to analytical techniques used for analyzing transactional and promotional data to improve customer interactions. Challenges associated with creating customer satisfaction and building customer trust, value, and loyalty in each channel are examined. 

Employee Relations Management

This course is concerned with the history and development of labor relations. It illustrates the critical importance of positive employee relations and argues that to understand those relations, sensitive labor issues such, as contract administration, wages and salaries, benefits, grievance, and disciplinary procedures, need to be explored.

Strategic Human Resource Management

This course examines the strategic element of managing the human resources effectively, with respect to legal, social and economic constraints. It covers topics that refer to the practice of human resources management such as the formulation and implementation of human resource strategy, recruitment and selection, training and development, performance appraisal, compensation and benefits, and the evaluation of the effectiveness of HRM systems. In this course emphasis is placed on integrating human resource management with the overall business strategy and a synthesis of the major HRM elements into a cohesive whole.

Strategic Human Resource Development

This course examines the issues relating to the support and management of learning within an organization. It covers the organization and evaluation of learning events, the development of talent, career planning and coaching. The synthesis of the major HRD elements and their inclusiveness within the HRM remit, addresses the area of training and development as a cohesive whole.

Training & Personal Development

The course is relevant to those already operating as or who expect to operate at a more managerial level for a range of HRD activities. The course focuses on the various human resources development functions that will have a positive impact on the successful achievement of organizational goals & objectives.

Auditing

This course explains the basic principles of auditing, internal control and financial audits. Duties and responsibilities of Internal Auditors and External Auditors and their functions in the control of financial records and statements are also studied. The course discusses the procedures used by public accountants in the verification of financial statements and other accounting data. It includes the legal responsibility and ethical requirements of the profession and the related standards of professional conduct.

Accounting Information System

The course is designed to familiarize the student with the basic knowledge of manual and computerized accounting systems from a design standpoint and an audit standpoint. The focus would be on transaction flowchart and internal controls of the revenue, as well as expenditure and conversion cycles. It also explains the design and internal control perspectives of accounting information systems, through systems analysis, decision support systems, system implementation, and the audit of management information systems.

Governmental Accounting

This course introduces the theory and concepts underlying financial accounting, control, and reporting in governmental and non-profit organizations. Free concepts and principles will be illustrated by comparing the practices of selected non-profit organizations, including governmental units and public universities. The course covers fund accounting, budget and control issues, revenue and expense recognition, and issues of reporting for both government and non-profit entities.

Advanced Managerial Accounting

This course provides a study of the systems and techniques used in the generation of accounting information to aid management in the planning, control and decision making processes of an organization. It includes important managerial accounting topics such as relevant cost, joint and by product, product pricing, responsibility accounting, transfer pricing, and cost control.

International Marketing

This course is designed to provide the student with an overview of the international marketing arena. The course deals with all aspects of marketing from the international perspective and prepares the students to deal with foreign competitive situation and internal opportunities. It offers practical exposure to marketing challenges faces by the multinational businesses through case studies and scenarios which relate to several areas of marketing (market research, marketing management, sales-force management, and marketing communications...) and international marketing.

Strategic Marketing

The course builds on other Marketing courses and seeks to develop a deeper understanding of the relationship between the marketing function and the general business strategy of the organization. In so doing, account will be taken of the emerging new trends in the field.

 E- Marketing

The internet and other information technologies have created many interesting and innovative ways to provide customer value since its inception in 1969. Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; consumer behavior insights based on offline and online data combination; inventory optimization through CRM-SCM integration; a single-minded focus on ROI and associated performance metrics are all important strategies. The social media provide perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life), gave consumers the opportunity to be heard in large numbers, and smart marketers have learned how to tap into these “citizen journalists” for improving products and marketing communication. Students will learn all about these strategies and more in this course. The course uses a mix of lecture/discussion, interesting individual and group projects, and exams. Prepare for an exciting and dynamic learning experience.

Current issues in Marketing

This course will of necessity be “fluid”, on the basis the corpus of knowledge and the changes to that corpus will be constantly shifting, whilst the person delivering the module will have specialist interests and insights into the knowledge, which will be a unique reflection of the current issues. So, whilst the outline and other elements of the course may appear undefined this will be by nature of the discipline. What is current, and what is perceived to be cutting edge will vary by individual and by time. Therefore, what is presented here is a personal reflection of what might be included.

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