Mass Communication department at KIC has conducted its first-ever Media e-Forum to discuss the roles of Mass Media and during the COVID-19 pandemic, attracting more than 90 participants.
The e-Forum has attracted KIC residents, Mass Media professionals, and the general public. Two key speakers from KIC Mass Communication dept. represented the college at the forum. Dr. Ahmad Saker reflected on the positive influence of Mass Media during the pandemic, and Dr. Rania Al-Kheir presented the negative aspects of Mass Media and delved into the subject of news falsifications. Dr. Ibnaouf Ahmed, head of Mass Communication department at KIC, has moderated the event and has involved some of the key participants in the discussion.
Dr. Gamal AlShaer, Director of the National Media Authority (Egypt), Dr. Ahmad Farouk Radwan, Associate Professor at University of Sharjah, Dr. Mohammed Soleiman, Assistant Professor at Mansoura University, and Dr. Sherine Moussa, Assistant Professor at Ajman University, were among the key participants. They highlighted the impact of social media on traditional mass media. Collectively, guest speakers stressed the importance of presenting true stories rather than just numbers, to compensate for information overload and creating awareness. As it was mentioned, mass media is not about spreading information rather it’s all about awareness.